Linkedin Marketing Services

Feature	Foundational Outreach	High-Impact Influence	Elite Lead Engine
Ideal For	Early-stage founders	Growing coaches, Solopreneurs, Consultants	Agency owners, Senior consultants, Freelancers, Service providers, Industry experts
Expected Outcomes (Original)	Visibility boost, Optimized branding, Growth foundation	Authority building, Consistent engagement, Warm inbound leads	Niche domination, Daily visibility & profile visits, Regular qualified leads
Profile & ICP Strategy	Basic optimization: Headline, About, Banner. ICP research, Basic profile funnel setup.	Full rebrand: Headline, CTA banner, Featured, Story visuals. Detailed ICP research, Compelling Featured section, Personalized profile funnel setup.	Full-funnel profile: High-trust headline, CTA banner, Lead magnet, Testimonials (Animated visuals). In-depth ICP research, Lead magnet setup, Full-funnel profile links/CTAs.
Content & Posting	1 post/week. Basic content calendar.	3 posts/week (Cheat sheets, carousels, visuals). Strategic 30-day content calendar, Visuals/carousels designed, Repurpose posts.	Daily posting (5-6x/week) (Case studies, authority posts, carousels, short videos). Advanced 30-day content calendar, Custom visuals/videos, Multi-format content repurposing.
Engagement & Outreach	10 DMs/day. Basic connection requests, Direct messaging. Strategic commenting.	15-20 DM + Custom script sequences/day. Daily engagement (strategic commenting), Personalized connection requests, Conversation starter DMs → nurture.	Focus shifts to inbound lead generation and full-funnel strategy. Advanced daily target ICP engagement, Track outreach with custom CRM.
Analytics & Support	Weekly data tracking (basic metrics).	Weekly data tracking (engagement, reach, leads). Monthly report with performance analysis.	Weekly data tracking and continuous optimization. Monthly report with performance analysis + improvement roadmap, A/B testing content/CTAs.
Key Performance Indicators (KPIs)	-----------	Profile views ↑, Connection acceptance rate ↑, Engagement rate ↑, Content impressions ↑, Response rate in DMs ↑.	All above KPIs ↑, Lead inquiries via LinkedIn DMs/profile links ↑, Booked calls/demo conversions ↑, Lead quality and conversion ratio ↑.